Most People leaders who leave a $250,000 role price themselves at around $1,000 a day. That number is roughly half of what it needs to be — because it quietly assumes someone else is still paying for your taxes, your benefits, your downtime, and every hour you spend selling.
Priced the way most people do it — old salary divided by working days — you would have charged $0 a day. Your real number is higher by:
0%That difference is not greed. It is the cost of everything your employer was quietly paying for.
None of this is padding. Every line was already being paid — just not by you.
Your employer paid half your FICA, most of your health premium, and a retirement match you probably stopped noticing. Now all of it comes out of the same rate card.
You were paid for 260 days a year whether the work was there or not. Independent, you are paid for the days you sell — and in year one that is rarely more than two-thirds of what you could deliver.
Proposals, discovery calls, invoicing, chasing invoicing, building the deck you will reuse eleven times. Real work, billable to nobody. It has to live inside your day rate.
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I'll email you a one-page rate justification — your number, the assumptions behind it, and the language to use when a buyer asks why it isn't lower. Plus the pricing conversation script that keeps you from discounting on the call.